How To Include A “Continue Reading…” Link In Your Newsletter

Having an automatic newsletter distributing your blog’s content to your readers is great; but it does have one downside: readers don’t have to visit your site to read your content, so you have less traffic than you otherwise would.

The solution to this is to have a Continue Reading… link in your newsletter. You start with a tasty introduction describing what you’re about to say in order to hook your readers, and then they click on the link in order to read the rest of the article on your site. So how do you do this?

Easy; just insert a More… marker in your post by using the button in the Visual editor toolbar. Your newsletter plugin will then generate a link to the rest of your post in the email sent to your subscribers.