When I built The Confident Man Project website, I wanted to create affiliate links from keywords in the articles on the site so that I got paid when a visitor purchased a product that I recommended. Rather than inserting these links manually, I wanted them generated automatically so that all I had to do was specify the anchor keywords and my affiliate link.
For instance, when I mentioned Double Your Dating, I wanted that text to convert automatically into a link; just like it did in this article. I also wanted to streamline my link cloaking mechanism. Up until then, I'd been cloaking my links by creating a 301 redirect manually on the control panel of my hosting provider and then manually adding links to articles which pointed to that redirect. This was a hassle, and I wanted to have it handled for me within WordPress instead.
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